If you’ve shopped around for men’s jewelry lately, you’ve probably noticed something: most brands charge two to three times more for the same type of materials and designs. Stainless steel chains, engraved rings, minimalist bracelets—it’s all there, but the price tags vary wildly.
So what gives? Why do other companies ask for so much more? The truth comes down to business models, overhead, and priorities.
1. We’ve Been Here Longer
Most men’s jewelry brands you see today only popped up around COVID. Modern Out has been in business since 2012—long before the sudden wave of new “luxury” steel jewelry shops. That makes us twice, even three times more established than most competitors. Experience matters, but longevity doesn’t mean we hike our prices. It means we know how to run smarter and leaner without passing unnecessary costs onto our customers.
2. Overhead Costs Drive Their Prices Up
Other brands often don’t produce or make-to-order. Instead, they sit on huge amounts of inventory to ensure items stay in stock. That’s expensive—warehouses, storage, and upfront bulk manufacturing all add up. To cover those costs, they charge you more.
At Modern Out, about 90% of our jewelry is made to order. From custom-cut chains to precision laser engraving, we keep inventory minimal and manageable. Less overhead means less money wasted—and that savings goes directly back to you.
3. Big Marketing Campaigns = Big Bills
Flashy influencer deals, thousands of dollars in daily ads, endless marketing stunts… they work, but they aren’t free. Those costs get passed straight to you, the customer.
We don’t play that game. Instead, we rely on over a decade of loyal customers and word of mouth. Our community spreads the word organically, and we use minimal marketing because we don’t need to run up a bill just to prove ourselves.
4. The Drop-Shipping Problem
Many of today’s men’s jewelry brands don’t even handle their own products. They rely on third-party drop-shipping companies to package and ship orders. That means:
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They pay extra fees for someone else to ship.
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They carry excess inventory they don’t control.
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Worst of all, quality control is out of their hands.
At Modern Out, we design, assemble, and package everything ourselves in Louisiana. Every piece is checked by our own team before it leaves our studio, ensuring you get the durability and quality you expect.
5. You Deserve Better
At the end of the day, other brands aren’t just charging you for jewelry—they’re charging you for their storage, ads, and middlemen.
We don’t believe in overcharging for the same waterproof, tarnish-free, durable experience you can get at a fair price. When you buy from Modern Out, you’re investing in craftsmanship, family-owned values, and a company that’s been proving itself since 2012—not a marketing gimmick.
Our promise: Fair prices. Honest craftsmanship. No gimmicks. Just jewelry designed for the modern man.
